Marketing Officer - Makati

Long-term contract
Localisation Makati, Philippines
Partial remote possible
3 yrs of exp.
Posted on 09-12-2024

HOPE: Business for Good

HOPE, the Philippines’ first certified B Corp, is an impact organization that has consistently been recognized as Best for the World™.

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About the Role:

As HOPE’s Marketing Officer reporting to the Marketing Manager, you’ll play a pivotal role in developing and implementing marketing strategies that drive brand visibility and sales. Your expertise in trade marketing and digital channels will be essential for our success.

Key Responsibilities:

Co-Management of Trade Marketing Initiatives:

  • Collaborate with sales teams to identify market trends and opportunities to enhance product visibility and engage consumers through effective in-store marketing.
  • Develop and execute trade marketing executional approaches across various channels.
  • Analyze competitor activities and consumer behavior to inform trade marketing efforts.
  • Co-design impactful point-of-sale materials, displays, and in-store promotions.

Support in Event Management

  • Execute marketing initiatives during HOPE organized events with partners, ensuring brand management and visibility.
  • Develop event marketing materials and promotional strategies to maximize attendance and engagement during HOPE-organized community events.
  • Evaluate event success and gather feedback to improve future events.

Support Digital Marketing Plans:

  • Manage and optimize our social media channels (Facebook, Instagram, Tiktok, LinkedIn).
  • Use data-driven insights to maximize impressions, engagement rates, and reach.
  • Co-create engaging content tailored to each platform, emphasizing visual storytelling.
  • Stay informed about social media trends and proactively capitalize on emerging opportunities.

Community Engagement:

  • Actively participate in relevant online communities and discussions to promote our brand.
  • Proactively monitor social listening and regularly provide on-time feedback to Management, particularly for crisis-related issues.
  • Foster community interaction and build relationships with our audience.
Profile

Requirements:

  • At least 3-5 years experience in Marketing, Communications or Social Media Management
  • Must be willing to join HOPE events and be available on the ground together with the Programs team across various locations inside and outside Metro Manila
  • Must be able to effectively and efficiently operate with minimal supervision on the appropriate brand framework and guidelines provided by Leadership
  • Previous experience in marketing, preferably within the social enterprise sector or related field, is an advantage.
  • Strong understanding of marketing principles, strategies, and tactics, with a passion for making a positive impact.
  • Excellent written and verbal communication skills in English and Filipino, with the ability to present to diverse audiences, both internal and external, on key points related to the HOPE brand.
  • Robust project management skills; ability to run multiple projects simultaneously in a fast-paced environment
  • Proficiency in Microsoft Office Suite and familiarity with marketing tools and platforms, such as social media management tools and email marketing software.
  • Familiarity with Canva, basic graphic design and/or video editing is an advantage
  • Familiarity with the nuts and bolts of digital marketing and relevant KPIs, including social media (Facebook, Instagram, Twitter, TikTok, etc), web (SEO, metadata, Google Trend tracking, etc.), and email marketing (open rate, A/B testing, etc.); demonstrated capacity to manage external agencies.
  • Creative thinking and problem-solving skills, with attention to detail.
  • Strong interpersonal skills and the ability to work collaboratively in a diverse team.