Entrepreneurship in the territories: is it the right time?
The Senior Category Associate assists the Category Manager in the development, implementation, and monitoring/measurement of the assigned category’s game-changing strategy/plan in support of Human Nature’s business and advocacy goals. You will be:
- A source of ideas, culled from gathering information and insight into the business, consumer, and competition
- Implementing the category strategy and plans in a timely manner
- Effectively collaborating with different teams (R&D, supply chain, retail channels, marketing support teams to make your ideas come to life!
Responsibilities:
- Implement end-to-end category plans effectively by:
a) Managing multiple project deliverables
b) Conceptualizing and crafting insightful marketing briefs for your category in alignment with the strategy
c) Collaborating and bringing out the best from internal partners in order to deliver excellent and timely work
d) Measuring and assessing activities in order to chart success, learn and re-calibrate
- Support the Category Manager in coming up with strategy and plans by
a) Pushing for new ideas relevant to category business and advocacy challenge
b) Sourcing out and helping prepare information and insight into the business, consumer, product and competition that will help direct strategy and plans
- Ensure truthfulness and integrity of claims, messages
Scope of marketing work will include :
1. Creation of launch plans for new products; preparing sustained plans for in-line products to cover
a. Brand communications through digital/website, catalogue, PR
b. Retail merchandising (key accounts and direct-selling branches)
c. Consumer activations via promotions, influencer strategy, PR and digital.
2. Preparation of briefs for new product concepts and reformulations; ensuring presentation of consumer need, competitive framework, pricing, forecast and other financial measures
3. Lead re-packaging/re-labeling
4. Quarterly business reviews
