Sustainable1 Demand Generation & Event Coordinator, ASEAN - Singapore

Long-term contract
Localisation Singapore
No remote
3 yrs of exp.
Posted on 07-25-2024

myGwork

The business community for LGBTQ+ professionals, graduates, inclusive employers and advocates for workplace equality.

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  • < 15 persons
  • Others
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About the Role

This role is a high-performing, fast-paced position within a Fortune 500 company. As the Sustainable1 Demand Generation & Event Coordinator for ASEAN, you'll play a key role in building brand awareness, driving lead generation, and supporting our commercial goals. You'll work closely with a dynamic team to develop and execute impactful marketing campaigns across various channels, including digital, social media, events, and webinars.

Responsibilities:

  • Demand Generation: Develop and implement the annual demand generation plan for the ASEAN region.
  • Event Management: Collaborate with the events team to create and execute a virtual and in-person event program, including webinars, roundtables, and conferences.
  • Campaign Development & Management: Develop and execute multi-channel, thematic, and persona-based campaigns that span digital, social, events, and webinars.
  • Content Creation: Produce engaging content for web, advertising copy, social media (especially LinkedIn), video content, and email campaigns aligned with the business' ESG growth strategy.
  • Sales Enablement: Develop localized materials to help commercial teams communicate the value proposition of ESG products and support the selling process.
  • Cross-Functional Collaboration: Work with marketing and functional teams across S&P Global to deliver successful sustainability marketing activities.
  • Performance Measurement: Analyze and measure campaign performance to maximize reach and effectiveness.
Profile

Qualifications:

  • Bachelor's degree in Marketing, Communications, Business, or a related field (preferred)
  • 3+ years of experience in marketing, events, business development, or a related function
  • Proven track record of success in a fast-paced environment
  • Strong understanding of ESG and sustainability trends
  • Excellent written and verbal communication skills
  • Ability to craft compelling messaging relevant for local contexts
  • Proficiency in Microsoft Office Suite (Word, PowerPoint, Excel, and Outlook)
  • Experience with marketing automation platforms (e.g., Marketo) a plus
  • Familiarity with social media marketing platforms (e.g., LinkedIn) a plus
  • Experience with event management platforms (e.g., Cvent) a plus
  • Ability to work independently and as part of a team
  • Excellent time management and organizational skills
  • Self-motivated and results-oriented with a positive attitude
  • Fluency in English; additional language proficiency relevant to the APAC region desirable