The objective of this consultancy is to conduct a research using Social and Behaviour Change Communication framework to:
- Explore current awareness, attitudes, norms, beliefs and behaviors of identified community groups in RE/EE taking into account gender and social inclusion perspectives;
- Explore barriers to and motivations for change in RE/EE awareness and practices among identified community groups;
- Map out recent communication campaigns in Vietnam that raise public awareness on RE/EE, and assess or synthesize secondary materials on the effectiveness of these campaigns;
- Propose recommendations for RE/EE awareness raising and behavior change interventions among each of the identified groups.
The consultant(s) will report to Oxfam’s PAR3E Project Manager and Communications Senior Advisor and work closely with the project team in Oxfam and partners to deliver the following outputs:
- Complete a research report (Vietnamese and English) including quantitative and qualitative data combined with analysis, meeting research objectives, and recommendations. The report should strongly present a gender mainstreaming recommendation in awareness raising for behaviour changes of targeted community groups.
- A presentation summarizing all research findings (Vietnamese and English).
- Validation meeting(s) on the research findings with the PAR3E project team.