Entrepreneurship in the territories: is it the right time?
Award-winning education NGO Teach for the Philippines is looking for a DIGITAL MEDIA ASSOCIATE.
- The Digital Media Associate plays a pivotal role in implementing digital media strategies to enhance the organization’s online presence, engage its audiences, and amplify its impact. This role will work closely with other internal teams to ensure alignment with overall communications and marketing objectives, with a strong focus on content creation and storytelling. As such, the individual required for this position should have a strong understanding of digital media platforms, content creation, analytics, and collaboration.
PURPOSE OF THE ROLE:
- Brand stewardship, especially in the digital space, is critical in enabling the organization to attract the talent that we need to run our core programs as well as the support we need to operate excellently. Without a dedicated individual who ensures that Teach for the Philippines’ message cuts through the noise of social media, we will be unable to reach the right audiences for our cause. An excellent Digital Media Associate will actively amplify our online brand presence, inevitably expanding the organization’s reach and our ability to achieve our mission and vision.
ROLES AND RESPONSIBILITIES:
Social Media Management & Online Brand Stewardship
- Manage and monitor all owned / social media accounts of Teach for the Philippines at present (Facebook, Instagram, Twitter, Youtube) as well as any other social media accounts that may emerge in the future (Tiktok). This includes posting comments and responding to private messages / inquiries sent via the social media account inboxes where necessary.
- Create and execute digital media campaigns across various platforms, including but not limited to social media, email marketing, website, and online advertising to grow and engage the social media audience, leveraging social media platforms' features and trends
- Regularly monitor online mentions of Teach for the Philippines / our programs and pivot content where necessary
- Ensure owned / social media content is consistent with the TFP’s Media Policy and the TFP Brand Manual
- Regularly review / revise and/or maintain the TFP Social Media Playbook to ensure relevance with the changing times
Compelling Content Creation & Curation
- Work closely with internal team members to produce compelling content that is aligned with brand and reputation building goals of the organization. This includes but are not limited to the following activities:
- Co-creating a digital marketing strategy alongside the Strategic Communications team and/or an external agency.
- Actively participating in brainstorming sessions with members of the Strategic Communications team and other key collaborators to to generate innovative content ideas and initiatives.
- Coordinating with internal stakeholders to gather content, stories, and updates for digital media campaigns.
- Produce a content calendar in line with Teach for the Philippines’ overall marketing strategy and plans, in coordination with members of the Strategic Communications team and other key collaborators within the organization, including, but not limited to members of other function teams, to aid of monthly content creation efforts or as needed for specific marketing campaigns.
- Providing guidance and support to colleagues in leveraging content and digital platforms effectively for their respective areas.
- Write, edit and proofread short content, including but not limited to the social media content calendar.
- Develop new content types and innovate ways to repurpose existing content for digital platform publication.
- Understand and predict social media trends, focusing on education and youth involvement, to generate content.
- Work with external project consultants in the creation and delivery of content calendar artwork and/or video materials.
Website Management & SEO
- Assist in managing and updating the organization's website, ensuring that content is current, visually appealing, and user-friendly.
- Support the optimization of website content for search engines (SEO) to improve visibility and organic traffic by working with third-party agencies or external consultants, where needed.
- Collaborate with internal teams to develop landing pages, campaign microsites, and other web-based initiatives.
Data Analytics & Reporting
- Track social media and website analytics (mainly via Agorapulse and Google Analytics) to analyze performance, and use to present data and insights that can inform marketing and events activities.
- Prepare analytical reports and presentations with recommendations to optimize owned media content.
