Entrepreneurship in the territories: is it the right time?
About the project
Makesense Circle Academy is a two-year incubator focused on circular solutions for plastic waste. The program aims to strengthen local circular economy efforts by supporting high-potential recycling enterprises in the National Capital Region, Region IV-A, and Cebu. The program is an initiative done under the EU-PH Green Economy Partnership: Green Business, Infrastructure, and Finance, implemented by Expertise France, co-led by the DTI Philippines, and co-implemented with GGGI Philippines.
Through this program, we will provide technical training, entrepreneurship coaching, and seed grants to seven recycling startups, with the goal of increasing plastic diversion, creating green jobs, and contributing to local environmental and economic priorities.
We are engaging an Advocacy Officer who will support the project by developing program branding and executing creative outputs corresponding to key program milestones. Please note that this is a full-time project-based role.
Key responsibilities
The key responsibilities of the Advocacy Officer include:
- The development of a complete brand kit for Makesense Circle Academy, following the imperatives laid out by the program. You will work on this with the Program Manager. This brand kit should include:
- Brand logo, including its variations and standards for usage
- Color palette and typography norms
- Visual assets for use in the project, such as illustrations
- Templates for presentations, documents, flyers, roll-up banners, certificates, and other program stationery and materials.
- 1 presentation template (with layouts for different slide types)
- 1 letterhead (A4)
- 1 square social media post, 1 landscape social media post, 1 portrait social media post; 1 IG story template (and 1 My Day template if different dimensions) — all using Meta norms
- Templates fit for a hero - hub - hygiene content strategy
- Brand guidelines detailing usage, tone, and do’s/don’ts
- Development of content strategy and execution of creative outputs
- Development of communication objectives and corresponding content pillars
- Content planning and content calendaring
- Development and execution of content for social media channels in line with program milestones, for graphic design and copywriting, including:
- Call for applications for the incubator, including the social media campaign surrounding this as well as the branded application kit and application period announcements
- Event invitations
- Post-event coverage
- Including providing guidance for on-site documentation, such as setting the creative direction for event documentation (photo/video) to ensure captured assets are fit for reporting and promotion
- Creation, growth, and management of the program’s digital presence
- Development of a landing page within Makesense Asia’s own website (using Wordpress web platform)
- Creation and maintenance of the program’s social media pages (Meta, LinkedIn) and their purposes within the program
- Forwarding any messages received on the pages to the necessary stakeholders within the Program Team
- Design of the online modules
- Instructional design layouts: Formatting and designing technical modules, lesson hand-outs, and canvasses to align the program’s knowledge products with the overall program brand
- Basic social media analytics
- Keeping track of the performance of social media posts through a basic analytics spreadsheet
- Conducting basic analytics to derive insights about effective content strategy
Role particulars
This is a Consultant role, reporting to the Program Manager. Below is the expected work timeline
- Phase 1 - April to June 2026
- Phase 2 - July to October 2027*
*timeline subject to change depending on actual program implementation
