Senior Marketing Manager, Jobs_that_makesense Asia - Manila

💡 SSE organization
Long-term contract
Localisation Manila, Philippines
Full remote
From 5 to 10 yrs of exp.
Posted on 11-19-2024
Start : January 2024

makesense Asia

Makesense enables and empowers any actor in society to take concrete action on the advocacies and causes that matter to them.

💡 SSE organization

This structure is based on a principle of solidarity and social utility: its management is democratic and participative, and its profit-making potential is limited. It may be an association, cooperative, foundation, mutual or ESUS company.

More information
  • Website
  • Nonprofit organization
  • Between 15 and 50 persons
  • Others
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Jobs_that_makesense is an innovative platform developed by the international organization makesense, dedicated to advancing the sustainability transition in Southeast Asia by connecting individuals with impact-driven job opportunities. Our mission is to empower people to thrive professionally while contributing to a just and equitable future.

Launched in France in 2014, JTMS quickly became the country’s leading Impact job board. In 2024, we expanded into Southeast Asia, now serving over 17,000 monthly job seekers and supporting more than 1,000 impact employers.

Our makesense Asia team is made up of 20 passionate impact-driven professionals, based in Manila, Jakarta, Bangkok, and Singapore. Of these, 5 are focused on the development of JTMS Asia, with support from over 15 incredible colleagues in Paris.

JTMS Asia, being a recent initiative in South-EAst Asia, is opening a Senior Marketing Manager, Climate Jobs role to lead our marketing team composed of 2 incredible talents (a Digital Marketing and Traffic Officer & a Social Media Officer) and significantly scale our climate jobs efforts in the region.

As we are still in the building phase, we’re seeking someone who thrives on the challenge of creating, experimenting, and growing a team from the ground up!

jobs_that_makesense operates like a marketplace, acting as the meeting point between two audiences that share a common aspiration: the desire to make an impact and drive change. We expect you to always maintain a focus on balancing supply and demand, seamlessly shifting between B2C and B2B approaches based on the priorities and goals of each quarter!

Profile

Market Analysis and Audience Understanding

  • Deepen our understanding of the evolving audience and its long-term behaviors.
  • Analyze market trends, competitors, and emerging habits to identify sectoral, geographic, and demographic development opportunities.
  • Understand the needs and expectations of employers to refine messaging and enhance key touch points across the user journey.

Brand Awareness & Acquisition

  • Identify, implement, and optimize the most effective channels for building JTMS’s brand awareness (partnerships, KOL collaborations, lead magnets, ads, events, email campaigns, etc.) among the climate sector in Southeast Asia particularly in the Philippines, Singapore, Indonesia and Thailand that are our top countries .
  • Own the entire marketing action plan and collaborate with teams (partnerships, CSM, operations) to execute across identified channels.

Content and Communication

  • Collaborate with the Partnerships and Customer Success teams to create engaging and relevant content for potential employers, including case studies, blog articles, white papers, and webinars.
  • Effectively communicate the platform’s value proposition to target audiences.

User Acquisition

  • Define and implement a 360 marketing strategy that includes SEO, SEA, CRM, social media, events, PR, and other relevant channels.
  • Optimize marketing efforts for maximum ROI and alignment with our quarterly goals.
  • Develop strategies to improve job posting rates from existing recruiters by identifying key moments to engage and retain them.

Product Marketing

  • Design and test marketing messages for various product features.
  • Create effective landing pages for different offers (job seekers, green companies, training programmes).
  • Continuously improve key performance indicators for training catalogs and recruiter spaces.

Data & Reporting

  • Generate and share reports with the team on acquisition and conversion metrics using tools like Google Analytics & Matomo
  • Monitor the performance of marketing actions and manage detailed reporting to guide decisions.

Leadership & Coordination

  • Set and track OKRs for growth and performance.
  • Lead and coordinate the marketing and comms team
  • Manage the marketing budget and plan for future resource needs.

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Background & skills:

  • Minimum of 7 years of experience in marketing

  • Nice to have: experience with job platforms and/or B2C marketplaces

  • You are a master of digital marketing tools and techniques such as:

  • SEO Tools:

  • Expertise in using tools like SEMrush, Ahrefs, or Moz for keyword research, competitor analysis, and backlink building

  • Understanding of on-page and off-page SEO best practices

  • Google Ads:

  • Proficiency in creating and managing search and video campaigns

  • Knowledge of keyword research, bidding strategies, ad targeting, and performance optimization

  • Experience with Google Analytics and Google Tag Manager

  • Meta & LinkedIn Ads:

  • Familiarity with Facebook, Instagram, and LinkedIn advertising platforms

  • Ability to create targeted ad campaigns and optimize for conversions

  • In-depth knowledge of technical web marketing (ROI, traffic, partnerships)

  • Branding and Communications are among your top skill sets:

  • Expertise in defining and developing a long-term, cohesive brand vision, strategy, and positioning that aligns with business goals

  • Skilled in crafting engaging and authentic narratives that build trust, foster loyalty, and emotionally connect with target audiences

  • Regional knowledge: strong familiarity with digital usage trends in Southeast Asia particularly for our top 5 countries

  • Hands-on experience managing campaigns and generating analytics reports

  • Expertise and passion for data analysis and data management tools

  • Strong market analysis skills