Purpose of Job
- To grow and maximize WWF-Malaysia’s income through commercial and philanthropic activities, including licensing, promotions, sponsorship, joint product development, staff engagement from major accounts such as those from the corporate sector (Multinational Corporations, Malaysian Conglomerates including the Government Link Corporations [GLC]).
- Key account management for long-term corporate partnerships including managing partnership communications, organizing yearly events and other ad-hoc activities relevant to the project.
- To engage with the AP25 core team for new business leads and opportunities in the region.
- To support conservation teams who engage with companies to ensure structured corporate engagement approaches and coordination in accounts/sectors that overlaps.
- To participate in and contribute to the development of strategies and approaches to maintain, protect, improve and grow major account funding & portfolio.
- To participate and at times require taking lead in prospecting for major accounts including and not limited to prospect research, due diligence, power point presentation and proposal development.
- To develop retention strategy for assigned major accounts with minimal supervision to ensure contract renewal and continuous financial support from the existing major accounts.
- To participate and at times require to take lead in the joint communication strategy between major account and WWF which includes brand fit and target audience matrix.
- To initiate business and industry engagement with designated business sector as part of CSR/Sustainability programme.
- Find ways to leverage on the major account network and business to create WWF brand awareness.
- To enhance and maintain the relationships between the governing bodies and WWF-Malaysia through its’ fundraising.
- To conduct and coordinate activities within the organisation that will generate revenue for WWF-Malaysia.
- To develop a strong and interactive relationship with companies, organisations, and the public.
- To participate in major fundraising event/campaigns and at times be required to lead and coordinate those activities.
- To support other fundraising units i.e. merchandise, face-to-face and digital fundraising leveraging on corporate donors database.
Key Outputs
- Meet Key Performance Indicators (KPIs) assigned within the unit and individual targets as stipulated in the budget.
- Targeted restricted and unrestricted funds for the Corporate Partnerships unit delivered in terms of number and value of partnership.
Major Activities
1. To be responsible for meeting/exceeding annual net income targets for the designated major account cost effectively.
2. To hold key account responsibility:
- Manage key account including preparing quarterly reports, agreements, payment processing, managing all brand and communication queries pertaining to partners, organize meetings etc.
- Up keeping of the major accounts database for active engagement and prospecting.
- Data entry of information related to major accounts servicing and prospecting.
- Exploring new business opportunities with corporations to optimize income.
- Familiar with designated business sector’s economic and business operation environment for effective account management.
- Represent the donor in the proposal development process, ensuring clear communication of donor expectations and requirements.
- Develop and maintain a retention calendar to up keep donor engagement activities.
- Identify, establish and manage multi-tier relationships across donor and WWF to ensure a long-term business partnership and achievement of corporate goals.
- Build and maintain executive relationships within the designated major accounts.
- Lead and manage presentations and proposals and all other correspondence with corporate partners/prospective corporate partners/donors.
- Keep abreast with progress of projects and to update corporate donors on the projects funded by them.
- Function as the gatekeeper of the legal agreement contract content between WWF and donor on the sponsored project and to manage all issues related to the contract.
3. To work with conservation department to identify designated donor’s impact on the environment and/or landscape, and develop a strategy to promote sustainable practices in donor’s business operation as part of their Corporate Social Responsibility (CSR)/Sustainability initiatives.
4. To assist in the development of a corporate engagement system to manage and guide prospecting activities for corporate sponsorship, CSR programme and Business & Industry (B&I) engagement.
5. To prospect for new corporate and foundation donors. Example thru direct mailer campaign.
6. To coordinate with donor the availability and opportunity for WWF to tap into their channel of distribution for cross marketing activities that will raise funds and also raise WWF brand awareness. Example being provides leads for Individual Fundraising (IF), IHF2F, merchandise and digital fundraising, to prospect from major account’s customer/employees base.
7. To assist the Head, Corporate Partnerships as required in meeting non-financial objectives of the Department and on problems or possible issues that required to be looked at.
8. To enlist the assistance of appropriate persons / organisation such as the SLT and SMT, members of the Board of Trustees, staff within and outside the department, advertising agency appropriately for major accounts prospecting and retention.
9. To collaborate with the all units in the Fundraising Department to publicize and promote the mission, work, and accomplishments of WWF-Malaysia through annual review, campaign activities and corporate liaison.
10. Manage CP CRM database including development of monthly income reports.
11. To keep abreast with the portfolio of projects that requires funding by working closely with the Head, Corporate Partnerships.
Specifications
- A graduate preferably with a degree or masters in Marketing, Business, Advertising and Communications or other related subject.
- Minimum working experience of five years in the corporate sector.
- A comprehensive understanding of commercial practices and multinational business environment and GLC is a plus.
- The capacity to conceptualize and implement business development ideas which link conservation programmes with business interests.
- Poses a strong sense of project ownership and attention to detail.
- Excellent account management and organisational skills, responsive and an aptitude for precision.
- Good interpersonal skills, innovative thinking, versatile ability to work in a team and work independently.
- Good understanding of current issues especially having knowledge on environmental and conservation issues.
- Excellent communication, negotiation and diplomatic skills.
- Excellent verbal, writing and presentation skills.
- Ability to relate convincingly and credibly with senior business executives.
- Excellent written and oral skills in English and Bahasa Malaysia.
- Must have people skills and be able to work as a team.
- Must be computer literate and have the ability to use appropriate technology for presentation to partners, stakeholders and potential donors.
- Experience in event management is an added advantage.
Working Relationships
- Develop a close professional working relationship with the Head, Corporate Partnerships to whom you will be reporting to on all related matters and maintaining a good working relationship.
- In the absence of your supervisor, you should consult the Director of Partnerships.
- Whilst a one-to-one relationship with the Head, Corporate Partnerships and relevant individual members of the governing bodies, private sector is critical, the job requires teamwork at all operational levels. Expected to work with others in team-spirit for the good of the organisation and towards meeting its conservation objectives.
- Interact extensively with the other staff of the Department and especially with the Communications and Marketing unit in relation to corporate communications and events.
- Represent WWF-Malaysia in its income generating relationships with corporations, foundation and high net worth individual. The job requires teamwork at the top and at operational levels.
- Nurture and maintain positive relationships with WWF-Malaysia staff members, Malaysian NGOs, government agencies that have conservation objectives and goals that are similar or complementary to those of WWF-Malaysia.
Salary Range
RM4,500 - RM6,000
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