Job sheet

digital marketing project manager: job, tasks and salary

Roles and tasks of the digital marketing project manager

Digital marketing project managers have a variety of responsibilities and objectives to achieve for their organisation. Here are the main roles and responsibilities of a digital marketing project manager:

  • Develop and implement a comprehensive digital marketing strategy. This includes researching and analysing trends, creating content, promoting products and services, developing campaigns, planning social media, and managing budgets.
  • Developing plans and implementation schedules for digital marketing campaigns, and ensuring that their execution is on time and on budget.
  • Manage the various digital marketing channels and platforms, including websites, social media, online advertising and email campaigns.
  • Implement performance measurement and analysis tools, and monitor results to identify problems and opportunities and take corrective action.
  • Keep up to date with the latest trends and technologies in digital marketing, and develop strategies to take advantage of these new opportunities.
  • Establish and maintain relationships with external partners and suppliers to ensure the success of digital marketing campaigns.
  • Work with other internal departments and teams to ensure that digital marketing campaigns are aligned with the organisation's overall objectives.
  • Train and supervise staff, and encourage innovation and collaboration within the team.

In summary, the role of the digital marketing project manager is to develop and execute a comprehensive digital marketing strategy, manage the various digital marketing channels, monitor performance and establish relationships with external partners. Marketing project managers

Salary and career development of a digital marketing project manager

The salary of a digital marketing project manager varies considerably depending on experience and skills. Digital marketing project managers are increasingly in demand by companies as they have a thorough understanding of technology and current trends. Here's an estimate of the gross annual salary levels in France for digital marketing project managers based on experience:

  • 0 to 2 years: between €40,000 and €50,000
  • 2 to 5 years: between €50,000 and €70,000
  • 5 to 10 years: between €70,000 and €90,000
  • 10 to 15 years: between €90,000 and €120,000
  • More than 15 years: between €120,000 and €150,000

As far as career development is concerned, digital marketing project managers are well placed to move up the career ladder.

Advantages and disadvantages of the job of digital marketing project manager

Advantages

You can have an excellent understanding of the industry and gain digital skills and marketing knowledge.

A great opportunity to work with a variety of clients and colleagues.

You can specialise in areas such as e-commerce, mobile marketing, SEO and online advertising.

You can be creative and find innovative solutions to communicate and promote products and services.

An excellent opportunity to develop project management and leadership skills.

Disadvantages

Customer expectations can be high, and the work can be stressful and demanding.

You'll need to keep up to date with the latest digital marketing trends and technologies and respond to client requests quickly.

You may work overtime if necessary to complete projects on time.

You have to manage several projects at the same time, which can lead to a lack of attention to detail.

You may be held accountable for campaign performance and business results.

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