Job sheet

social media manager: profession, missions and salary

Roles and missions of the social media manager

Social media managers are responsible for facilitating a company's social media presence. Their role is therefore essential for the image and exposure of the company. They must ensure that the messages and their content are positive, consistent and in line with the brand and the strategic needs. Here is a list of the main duties and responsibilities of a social media manager:

  • Develop a consistent presence on the various social media;
  • Promote the company's content on the various social networks;
  • Interact with customers and subscribers;
  • Write and publish interesting content for subscribers;
  • Develop social media marketing strategies;
  • Identify trends and opportunities on social networks;
  • Evaluate and measure the effectiveness of social media marketing strategies;
  • Respond to subscriber messages and comments;
  • Collect information on customers and markets;
  • Share information about the company and its products with customers and subscribers;
  • Develop strategies to increase the number of followers and fans;
  • Analyze information collected on social networks in order to improve marketing;
  • Identify and respond to customer complaints via social media;
  • Manage advertising campaigns on social networks.

Ultimately, the main role of a social media manager is to create and manage a positive presence on the various social media outlets and ensure that the content is consistent and engaging. Social media managers are essential players in the success of a brand and its presentation on the various social networks.

Salary and career development of the social media manager

The salary of a social media manager varies greatly depending on experience and position held. In France, the annual gross salary for a social media manager varies according to the years of experience:

  • 0 to 2 years: Between 40,000 and 50,000 euros.
  • 2 to 5 years: Between 50,000 and 60,000 euros.
  • 5 to 10 years: Between 60,000 and 70,000 euros.
  • 10 to 15 years: Between 70,000 and 80,000 euros.
  • More than 15 years: Between 80,000 and 90,000 euros.

A social media manager can aspire to higher positions and career advancements. Here are some possible professions in perspective of evolution:

  • Digital marketing project manager.
  • Responsible for digital communication strategies.
  • Digital communications strategist.
  • Digital product manager.
  • Director of Social Media.

Advantages and disadvantages of the profession of social media manager

Advantages

Ability to work remotely and part-time.

Opportunity to use innovative tools and technologies and positively impact millions of people.

Opportunity to build communities and cultivate lasting relationships with people around the world.

Ability to speak freely and use social media to disseminate information and opinions.

Opportunity to learn skills that are highly sought after by employers.

Disadvantages

Few opportunities for professional or career development.

The responsibility of being constantly connected and up to date on social media and trends can be stressful.

Pressure and expectations from employers and clients can be high.

Schedules can be irregular and take a long time.

The job can be very competitive and difficult to succeed.

The latest social media manager recruiter jobs