Paid marketing manager: profession, missions and salary

Roles and missions of the Paid Marketing Manager

The Paid Marketing Manager is a high-level professional who brings measurable results to the company as part of its communication strategy. The main roles and missions of a Paid Marketing Manager are:

Develop and implement a global communication strategy, taking into account business objectives and allocated budgets.
Establish and maintain relationships with suppliers and advertising platforms, to ensure the smooth running of campaigns.
develop communication plans to promote the company's brand, products and services, using paid advertising.
Optimize advertising strategies based on campaign performance and business objectives.
Analyze data collected by performance measurement tools and act accordingly.
Determine the targets of advertising campaigns and their impact on the market, in collaboration with the marketing department.
Update information about advertising campaigns, based on the results obtained.
Develop regular reports for marketing team members and management.
Collaborate with internal and external teams to ensure consistency of messages and advertising campaigns.
Manage the advertising budget and respect deadlines.

Salary and career development of the Paid Marketing Manager

The salary of a Paid Marketing Manager can vary depending on their experience and the size of the company in which they work. In France, the gross annual full-time salaries are as follows:

0 to 2 years: between 30,000 and 45,000 euros;
2 to 5 years: between 45,000 and 55,000 euros;
5 to 10 years: between 55,000 and 70,000 euros;
10 to 15 years: between 70,000 and 90,000 euros;
More than 15 years: between 90,000 and 110,000 euros.

This salary can also vary according to responsibilities and qualifications. A well-qualified and experienced Paid Marketing Manager can benefit from a higher salary. In addition to a competitive salary, a Paid Marketing Manager can enjoy a full range of benefits, including performance bonuses, paid time off and benefits. In addition to a good salary, the Paid Marketing Manager can progress to other professions such as:

Marketing Director;
Product manager;
Director of Publicity;
Campaign Manager;
Marketing project manager.

Advantages and disadvantages of the job of Paid Marketing Manager

Advantages

A high salary and additional benefits - As a Paid Marketing Manager, you can be paid at a higher rate than other positions, and enjoy various additional benefits such as bonuses, stock options, etc.

A chance to progress - As a Paid Marketing Manager, you have the opportunity to progress and become an expert in digital marketing. You may also benefit from the opportunity to develop your skills and career.

A global view of marketing activities - As a Paid Marketing Manager, you have the opportunity to have a global understanding of marketing activities. You can manage and control the budget, implement strategies and plans, and track performance.

Opportunities to work with big companies - As a Paid Marketing Manager, you can work with big companies and leading brands. You will get to know and understand their products and brand, and find creative ways to promote them.

Opportunity to contribute to business growth - As a Paid Marketing Manager, you will have the opportunity to contribute to the growth of the business. You will be able to implement strategies to achieve growth and profit objectives, and you may even have the opportunity to participate in innovative projects.

Disadvantages

Long and Intense Work Hours - As a Paid Marketing Manager, you will likely work overtime to successfully achieve company goals.

Great responsibility and great pressure - As a Paid Marketing Manager, you will have great responsibility and great pressure to ensure optimal return on investment

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