Roles and tasks of the digital marketing project manager
Digital marketing project managers have a variety of responsibilities and objectives to achieve for their organisation. Here are the main roles and responsibilities of a digital marketing project manager:
- Develop and implement a comprehensive digital marketing strategy. This includes researching and analysing trends, creating content, promoting products and services, developing campaigns, planning social media, and managing budgets.
- Developing plans and implementation schedules for digital marketing campaigns, and ensuring that their execution is on time and on budget.
- Manage the various digital marketing channels and platforms, including websites, social media, online advertising and email campaigns.
- Implement performance measurement and analysis tools, and monitor results to identify problems and opportunities and take corrective action.
- Keep up to date with the latest trends and technologies in digital marketing, and develop strategies to take advantage of these new opportunities.
- Establish and maintain relationships with external partners and suppliers to ensure the success of digital marketing campaigns.
- Work with other internal departments and teams to ensure that digital marketing campaigns are aligned with the organisation's overall objectives.
- Train and supervise staff, and encourage innovation and collaboration within the team.
In summary, the role of the digital marketing project manager is to develop and execute a comprehensive digital marketing strategy, manage the various digital marketing channels, monitor performance and establish relationships with external partners. Marketing project managers
Salary and career development of a digital marketing project manager
The salary of a digital marketing project manager varies considerably depending on experience and skills. Digital marketing project managers are increasingly in demand by companies as they have a thorough understanding of technology and current trends. Here's an estimate of the gross annual salary levels in France for digital marketing project managers based on experience:
- 0 to 2 years: between €40,000 and €50,000
- 2 to 5 years: between €50,000 and €70,000
- 5 to 10 years: between €70,000 and €90,000
- 10 to 15 years: between €90,000 and €120,000
- More than 15 years: between €120,000 and €150,000
As far as career development is concerned, digital marketing project managers are well placed to move up the career ladder.