Roles and missions of the digital marketing director
Digital marketing directors are marketing professionals with strong technical and strategic expertise. Their role is to promote a company's visibility and appeal by implementing innovative, effective and profitable digital strategies. Here are some of the main tasks of a digital marketing director:
- Developing digital marketing strategies to optimise the company's online presence and customer engagement.
- Generate qualified leads and opportunities for targeted advertising campaigns.
- Leverage data to provide valuable information and advice to customers.
- Develop a web presence, including SEO, social media and web content.
- Analyse and optimise the performance of marketing channels to achieve business objectives.
- Create and maintain strategic relationships with partners, suppliers and customers.
- Developing advertising campaigns and strategies for the various channels.
- Create reports and presentations to communicate with customers and partners.
- Research the market and industry trends.
- Analysing and interpreting data and information to refine business strategies.
- Handling and resolving customer problems and complaints, and ensuring good customer service.
- Supervising and training staff to optimise performance.
Ultimately, the digital marketing manager is a digital marketing expert who ensures the company's promotion and visibility on the web. Thanks to their expertise and skills, digital marketing professionals can help companies achieve their objectives and improve their online presence.
Salary and career development of digital marketing managers
. The salary of a digital marketing director varies greatly depending on their experience and the sector in which they work. In general, these professionals are remunerated very attractively, with the aim of stimulating their performance and innovation. Here's a smart list of gross annual salary trends in France by years of experience for a digital marketing director:
- 0 to 2 years: between €35,000 and €45,000 per year ;
- 2 to 5 years: between €55,000 and €65,000 per year;
- 5 to 10 years: between €65,000 and €85,000 per year;
- 10 to 15 years: between 85,000 and 100,000 euros annually;
- More than 15 years: more than 100,000 euros per year.