Roles and tasks of the traffic manager

The traffic manager is a communications and marketing professional whose main task is to manage and coordinate the planning and delivery of advertising messages. They must assess problems and take practical decisions to ensure that campaigns are effective and profitable. The traffic manager's main responsibilities are as follows:

Developing advertising strategies and planning the tasks required to implement them.
Determining the most appropriate advertising channels and budgets for each campaign, taking into account commercial objectives and budgetary constraints.
Overseeing the running of campaigns and making adjustments based on the results obtained.
Monitoring campaign performance and ensuring deadlines are met.
Establishing and maintaining relationships with agencies and commercial partners.
Assessing market trends and proposing innovative solutions.
Checking the quality of advertising content and ensuring that messages are consistent.

Traffic managers work closely with other communication departments, in particular the sales, marketing, creative and media departments. They must be able to understand and analyse information quickly and make relevant decisions. They must also be team players, prepared to work under pressure and have a sense of responsibility.

Traffic managers' salaries and career development

Salaries for traffic managers in France generally vary according to experience and level of responsibility. A traffic manager can generally expect an annual salary of between €25,000 and €60,000, depending on experience. Salaries increase with experience, and here are some examples of increases in gross annual salary per year of experience:

0 to 2 years: between €25,000 and €35,000
2 to 5 years: between €35,000 and €45,000
5 to 10 years: between €45,000 and €55,000
10 to 15 years: between €50,000 and €60,000
Over 15 years: over 60,000 euros

Traffic managers are also called upon to progress to even more varied professions and higher levels of responsibility. There are many career opportunities, and some of the possible professions are :

Traffic manager
Digital project manager
Marketing director
Media management consultant
Business development director.

Advantages and disadvantages of working as a traffic manager

Advantages

Contributing to a company's growth and success - As a traffic manager, you can help a company develop marketing and advertising strategies to achieve its business and growth objectives.

Opportunities for career progression - Good traffic managers have the opportunity to progress in their career and reach positions of greater responsibility.

Work with a variety of clients and projects - Traffic Managers have the opportunity to work with a variety of clients and projects. You can take part in complex advertising campaigns and large-scale marketing projects.

Attractive remuneration - Traffic managers are well paid and can enjoy benefits in kind such as bonuses and fringe benefits.

Work in a dynamic environment - Traffic Managers work in a dynamic environment that is constantly changing and can offer opportunities to learn and develop.

Disadvantages

Pressure to meet tough targets - Traffic managers are tasked with meeting tough targets and often make tough decisions that affect the growth and success of the business.

Long working hours - Traffic Managers sometimes have to work overtime to achieve their objectives.

Intense competition - There is strong competition between traffic managers for positions of responsibility and better salaries.

Varied responsibilities - Traffic managers have to manage a wide range of responsibilities and daily tasks.

High stress - Traffic Managers are under a lot of stress due to long hours and challenging targets

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traffic manager: job, tasks and salary