Entrepreneurship in the territories: is it the right time?
Human Nature ( Gandang Kalikasan, Inc.), is currently the leading brand of natural & organic cosmetics and personal/home care products in the country today. More than being known for our world-class products, we are primarily a social enterprise driven by the core philosophy of Pro-Philippines, Pro-Poor, and Pro-Environment seeking to inspire more businesses to better serve society. Our products showcase the quality and ingenuity of 100% Philippine-made products and our company operates to bring quality life to the poor.
Job Description:
The Digital Media Buyer will be reporting to the E-commerce Head and is responsible to meet both marketing and sales KPIs through META, Google, Tiktok, Shopee, and Lazada ad campaigns.
Duties and responsibilities will include:
1. Strategizing
a. Develop digital ads strategies to increase brand awareness, drive site traffic and boost conversion
2. Managing Campaigns
_a._Set up and manage all aspects of paid search, social, display, video and mobile campaigns including targeting and budget management, maximizing performance and spend at every opportunity.
b. Ensure all campaigns are delivered on time and within budget whilst achieving Human Nature’s KPIs, awareness, drive-to-site traffic and Returns on Ad Spent
3. Monitoring & Optimization
a. Implement a rigorous optimization schedule using data to improve in-flight campaigns and influence future campaigns.
b. Spearhead the paid digital media innovation through a continuous test, learn and scale approach.
4. Reporting
a. Analyze campaign performance on an ongoing basis and report on insights to senior stakeholders.
Provide regular (social media and website performance) reports, highlighting successes, challenges, and areas for
